Telling Your Story the Right Way for Your Brand

We all want our marketing dollars to stretch as far as they can. One way to ensure that your dollars are taking your company as far as they should go is to have your brand tell the right story in the right way. It is important to think of marketing as someone in the corner raising their hand to get attention. If you aren’t intrigued by what you see, if you aren’t interested in figuring out what the story is, then your marketing and advertising can quickly be ignored and even more quickly add up to a cost that is not sustainable. Most marketing is an interruption, plain and simple. Whether it’s the ads you see scattered around the internet, streets, windows, and seemingly everywhere these days, the stuff that works is the stuff that grips you, makes you stop, and makes you curious.

Appeal to Your Customers
The first step in telling your story is to meet your customers where they are. No one is going to listen to your story if they can’t hear you. You need amplification to get your message out there and keep it out there.

Be Genuine
Developing a brand that really represents the high caliber services and products that your company provides is key to attracting the kind of loyal customers you want. You need to show them exactly what they can expect from you from the first moment they encounter your brand.

Create a Connection
Life is about the connections we make. If you can successfully connect with your customer base, then they are more likely to become your customers, return as customers, and spread the word about your brand to their connections.

You need a way to stay in your customers’ minds so that when they need your products or services, your brand is the first one they think of. Using promotional products can help your brand be remembered long after you make an initial connection with your customer base.

And Repeat
The stories that stick with us are those that we hear all the time. The best way to get the story of your brand remembered is to tell it over and over.

One of the easiest ways to accomplish that is with promotional products that appeal to your customers. Giving potential customers something they will use every day is the smart way to keep your brand repeating in their mind.

Ready to choose the right promotional product to tell your brand’s story?

Grow Your Facebook Fans Easily

Social media is so interesting because many of the popular channels come and go. However, there are also some social media channels that have been strong since their inception and they are even stronger than ever now. Facebook is one of those. It started out in a much more limited way than it is now and it is still extremely important to grow your Facebook fans for the benefit of your business and of your brand.

The challenges of Facebook
If you have a Facebook profile and you recognize your need to grow the number of fans that you have, that is challenging enough. On the other hand, if you have created a new page (for example, a new page for your brand), it can be even more challenging. In the past, it may have seemed easier to acquire new fans pretty easily and quickly. The reason that you might have had that perception is because it was easier.

Nowadays, on the other hand, it is much more difficult. The reason for that is, simply put, the volume of your competition. The fact is that if you want to grow your fans (it is safe to assume that you are looking for top-quality, relevant fans), it will take more effort and time on your part than it would have in the past. Of course, it goes without saying that you want to engage your Facebook fans as well. At this point, you may be asking yourself how you go about accomplishing that.

Identify your target audience first: The reality is that before you can do anything, you need to identify exactly who your target audience is and what they want and need. This needs to happen even before you start to use your Facebook profile to increase your number of fans. Of course, you don’t want or need everyone who is on Facebook to be one of the members of your target audience. It is very important that you understand that you must be able to solve the issues that your target audience members are experiencing. If you can’t do that, they are not truly your target audience members.

Use the most appropriate voice: Once you have figured out exactly who are your target audience members, the next thing that you have to do is to establish a connection with them. If you don’t start to interact with your target audience members, you will not be able to establish a relationship with them. As you are probably well aware, the relationship is at the heart of your ability to succeed. When it comes to your content, you need to write with your target audience members in mind. Your content needs to resonate with your target audience. That is how you establish an emotional/human connection.

Engage with your target audience members: When you are considering how to write your content, you also need to consider your environment. In other words, you need to think about how your content will affect people once it is housed in your particular Facebook page. You will notice that some of your content works more effectively than other content. If you have posted content and you see that very few (or no) people have read it, you understand that you should not be posting that type of content because it isn’t working for you. There are several different things that you can post and you will achieve positive results. Some of them are questions (thought-provoking), interesting photos, statements in which the target audience member needs to fill in the blank, and contests in which they would like to participate.

You need to stay with it for the long-term: Although you may not need to invest a large amount of money in your Facebook efforts, that doesn’t mean that you don’t need to invest anything. Your investment is in the form of time and effort. If you wish, you can also invest money (in the form of paid advertisements); however, it is not necessary and, in many cases, you will find that you have invested money and those advertisements don’t yield anything. How frustrating is that?

Stay focused and breathe: As you are growing your fans, you must always remember to stay grounded. If you have any chance of relating to your target audience, you will only accomplish that by connecting with them as one human to another. Your ultimate goal (as is the case for everyone) is to sell your product and/or service. However, you can’t be pushy about it. You need to develop the relationship with the other person, fortify it over time, build trust and credibility, and then, eventually, the other person will probably want to buy what you are selling.

Stay committed to your schedule: People love a schedule that they can count on. That means that if you commit to posting your content twice a week on certain days and at certain times, you need to stick with that. Human beings are creatures of habit and they rely on being able to read your content when they expect it to appear online. That isn’t so much to ask (from their perspective) and it will not require a great deal of effort on your part either.

Pay attention to the analytics: Analytics and metrics are extremely important for your business because they give you a clear indication of how you are doing and how you can improve upon what you are doing. You will want to pay attention to specific things and if those things are not working or don’t seem relevant, you will need to refocus your attention elsewhere.

Conclusion
Growing your Facebook fans is very important for your professional success. As is always the case with social media, you will need to make sure that you surround yourself with relevant, top-quality connections with whom you can share a mutually beneficial relationship. If you make the appropriate online connections and you connect with those people on a human level, you can successfully grow your fans without allowing it to hurt your budget too much. However, it is important to understand that it is not enough to simply create a Facebook page and then sit back and wait for people to become fans. You will need to work it. You will then start to see the positive results that you have caused to happen.

Can I Set Up An Online Business In 2017

If you’ve been considering setting up an online business you’ve most likely been motivated by sheer volume of buying and selling that is now taking place on the internet.

More and more people are buying products and services online. And if you set up your own online business you can claim your cut of this expanding marketplace. Here are the 5 steps to follow to set up an online business.

1. Pick Your Market

If you’re going to set up an online business your first task is to determine what type of business it’s going to be. Are you going to sell products or services? You can sell your own products or you can sell products produced by other businesses who will pay you commissions on your sales. Or you may choose to set up a membership website or offer teaching and coaching services online.

2. Build Your Website

Getting a website online isn’t as complicated as you may think. Initially you’ll need to purchase a name for your website (known as a domain name). Next you need to ‘rent’ some space on the internet (known as website hosting). Lastly you’ll need a software package that will make it possible for you to put written text, images, videos etc onto your website. There are many website building programs available that make this whole procedure very easy.

3. Get Visitors To Your Website

When you website is online you have to get potential customers to visit it. There are two main ways to do this. You can use free website traffic techniques or paid website traffic techniques. Both have their pros and cons and the most effective traffic tactic to use a mixture of both.

4. Develop A Customer List

It’s doubtful that your website visitors will want to buy anything from you on their first visit to your website. They may visit your website and never return. But obtain a visitor’s email address with a special email capture form, you can remain contact with them via email. Your emails can keep them informed about your business and encourage them to return to your website.

If you offer something of value for free in return for someone’s email address they are more likely to give you their email address. This can be something as straightforward as a free report or eBook that is relevant to your industry.

5. Provide Value

The content material on your website and in your emails, articles or blog posts has to be more than continuously trying to sell. When you provide high quality, useful information to your target audience will come to know, like and trust you. Your prospective customers will then be more willing to buy from you and continue to be as loyal customers for many years.

Recruitment Business Setup Cost?

A recruitment business remains relevant even if it gets shaken by the economic growth or crisis. More and more people are always looking for jobs alongside the growth a number of SMEs as well as short term projects. There is always a high demand for supply workers where companies could find in qualified recruitment agencies. Due to this scenario, a lot of entrepreneurs are getting interested in putting up their own recruitment business.

Industry leaders say that while learning the ropes of a recruitment business set up is not as challenging as it is with other businesses, planning for the capital and operating expenses must be importantly considered. So, if you’re thinking of launching such a business, prepare yourself because this business usually has high start-up costs due to the following reasons:

1. It requires a spacious office. You definitely cannot use your home office even if you’re starting out small. One thing you need to make sure of is that the office is big and comfortable enough to accommodate all your employees and clients, as well as the equipment you need for daily operations.

2. You have to have an eye for a good location. This must be an easily accessible place. Prime locations are always expensive regardless of whether you’re buying or just renting.

3. It needs highly qualified and competent employees right away and you need to pay them according to their professional value (which is usually higher compared to other employees) and make sure they get their benefits. This includes insurance, medical benefits, and others (as mandated by the law) – even if your business doesn’t generate enough income for the first few months.

4. Setting up communication technology is necessary too, especially if you want to properly cater to clients and market your services effectively. You will need multiple phone lines, fax machines, photocopiers, printers, computers, and other equipment that expedite day-to-day processes.

5. A properly designed website can be a lot of help, too. You’re simply not doing this business right if you do not have a website, especially with more and more people conducting their employment search online.

6. Just like any other business, there will be respective taxes to pay.

7. Marketing also needs a significant portion of your budget. Boosting your marketing efforts can attract an initial batch of job seekers.

Indeed, a lot of money is involved, but the good news is that you can recover your investment easily, especially if your marketing efforts and good quality service draw in clients for the business right away.